Do you dare to choose the lightest shade of blonde? Platinum blonde is the sophisticated style that has been popular for almost a century. Laura Elliott, head of education here at Neäl & Wølf reveals how to create and maintain the look.


What colour is platinum blonde?

If you’re looking for a light hair colour, search no further than platinum blonde! This shade takes its name from the pale grey precious metal, platinum. This colour looks best on healthy, shiny hair, just like the sheen of the platinum metal. Cooler undertones are used, think of a silvery hue that is almost white in colour. Buttery yellow undertones are also present to keep the colour bright and blonde. 


What skin tone suits platinum blonde?

Platinum blonde looks best on people with cool undertones in their skin, like light pink and blue hues. The silver tones in the hair work well with cooler complexions as they perfectly complement one another. This creates a balanced yet striking appearance. Find out more about how colour can work with skin tone: What Hair Colour Suits Me? A Guide to Choosing the Right Shade

What’s the difference between icy blonde and platinum blonde?

Both icy blonde and platinum blonde are very light shades, but they differ in undertones and overall appearance. Icy blonde is an ashy, silvery colour which is much whiter in appearance than platinum blonde. Icy blonde has much cooler undertones of violet and blue, opposed to the presence of yellow undertones in platinum blonde.

Does platinum blonde cover grey hair?

Platinum blonde hair is a brilliant way to cover grey tresses.  As the shade uses silver, those stubborn grey hairs can be disguised if the colour starts to fade. This works to give full coverage on grey hair regrowth, keeping the appearance of coloured hair for longer.

How to get platinum blonde hair

To achieve platinum blonde hair, your colourist is likely to use bleach. This is followed by toning, or a ready mixed hair dye like those on our colour chart. Find out more: Hair Colour Chart

Why go platinum blonde?

Looking for a reason to change up your hair colour? Below, we’ve noted five of the biggest benefits of platinum blonde hair.


1. Makes a statement

As well as looking incredible, going platinum blonde can make you feel great. The boldness of the colour gives off a confident vibe, helping you to shine bright in any setting. The eye-catching nature of the shade is sure to keep you in the spotlight.

2. Never goes out of style

Did you know platinum blonde was coined in 1931 in the name of a film starring blonde actress Jean Harlow? Almost a century later, the colour is still high in popularity. If you choose this style, you can guarantee that it will stay in fashion for the foreseeable.

3. Adds a youthful glow

This colour can create the illusion of a younger appearance! The look covers grey hair longer than other styles would, as well as brightening your complexion. The lightness of the hair colour can revitalise your complexion, reducing the appearance of fine lines and other imperfections.

4. Iconic connotations

Platinum blonde is a hairstyle that is a staple of pop culture. This colour has been embraced by celebrities from Marilyn Monroe to Kylie Jenner, giving the shade strong connotations of high glamour. Selecting this shade associates you with these big names!

 5. Very versatile

Platinum blonde suits a range of hair styles, from sleek bobs to long beach waves. If you don’t want to commit to a full hair colour, the shade can also be applied in highlights to brighten up darker base colours. Whichever option you choose, keep your hair looking healthy by following the advice below.


How to maintain platinum blonde hair

It's important to have regular touch ups with your colourist at the salon. However, there are also ways to look after your hair at home. Read on to find out more.


We would recommend using a purple shampoo and conditioner to prep before styling. Try our range to safely neutralise brassy tones and help create luxuriously healthy looking and bright hair. Browse: BLONDE Purple Shampoo and Conditioner


After drying hair with a tool like our HERØ Ionic Hairdryer, it’s time to style! Use a shine spray to smooth hair, control frizz and reduce static for an all over shine that leaves hair looking incredibly glossy. Browse our solution: GLOW Super Shine Spray

Platinum blonde hair is a staple of Hollywood and beyond for a reason. We hope to have given you the guidance you need to choose this new colour! For more styling inspiration, view our full range of products for blonde hair: Blonde Hair Products



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