Permanent Colour combines pure pigment with organicessential botanicals to significantly enhance each strandfrom the inside out. With 129 ready-to-use, permanentcolours, your stylists have the creative freedom toformulate no fewer than 169 stunning shades with 100%grey coverage.What’s more, our blissfully blended formula is enrichedwith Vitamin C, which has antioxidant properties to helplock in moisture and reduce damage caused by UV rays.The result? Long-lasting and healthy-looking colour.

Ultralift & Toners combines pure pigment with the finest ingredients, such as organic essential botanical extracts,to significantly enhance each hair from the inside out,giving up to 5 levels of lift and tone. Cool undertonesdeliver clean, fresh and gorgeous shades. Our bespoke formulation is enriched with vitamin C, which has antioxidant properties to help retain hydration andreduce damage caused by UV rays, resulting in longer-lasting colour.

Cream Peroxide is a luxuriously creamy formula,
enriched with Limnanthes Alba seed oil for quick and
easy colour transfer with optimum cuticle bonding.

Limnanthes Alba seed oil has unique cosmetic qualities.
It helps protect skin and hair by forming a defensive film
across the scalp and around each strand. By actively
helping to repair the structural cuticle, Limnanthes Alba
oil helps to maintain bright, hydrated, healthy-looking
hair.

Illumination Cream Blue Bleach is perfect for partial or
complete lightening of the hair up to seven levels. Our
beautiful blend is designed for easy application and is
safe to use on the scalp (up to 20vol only).
What’s more, it’s enriched with an anti-yellowing formula
and can be used alongside any technique.

Combine Illumination Cream Blue Bleach with Cream
Peroxide at a ratio of 1:1,5 up to 1:2. Use no higher than
20 vol for on-scalp application

Our bleaching powder is perfect for creating a uniformed look across all lengths, colours and hair types.
Our specialist formula is easy to use and significantly lightens hair up to seven levels.

Our multi-use Blue Lightening Bleach Powder has a soft and creamy consistency, perfect for bleaching, highlighting and colour removal.

Foil-free Illumination Clay Bleach is an expertly blended
formula that offers stylists even more creative freedom.
It’s thick texture provides up to five levels of lift and is
designed for freehand application without the need for
foil or film.

Once applied, this high-performance product will create
a ‘marshmallow’ effect, forming a unique outer shell
whilst retaining moisture on the inside. This allows for
precise application without the risk of unwanted colour
transfer to other sections of hair.

Ultimate 9 is a multi-use, off-scalp lift and toning bleach. It’s uniquely formulated to lighten all hair types
up to nine levels, delivering a cool, violet undertone. When combined with Cream Peroxide, it develops the
perfect consistency for precision colouring with foil and freehand techniques.