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The biggest hair trends for 2027 are all about softness, movement and gorgeous luxury. From face-framing layers and romantic updos to ultra-glossy finishes and natural-looking colour, this year's predicted trends combine timeless elegance with modern styling.
In this blog, Laura Elliott, Head of Education at Neäl & Wølf reveals five hair trends to watch in 2027, along with our favourite Neäl & Wølf products and expert styling tips to help you achieve each look.
1. Butterfly Haircut
The butterfly haircut is set to remain a firm favourite in 2027, bringing together volume, movement and dimension. This flattering style combines shorter, face-framing layers with longer lengths underneath. One of the biggest ways to refresh the butterfly haircut for 2027 is by introducing wispy bangs. Unlike heavier, blunt fringes, these feature feathered sections that create a romantic finish.
To maintain the signature butterfly haircut volume, we'd recommend starting your routine with our AMPLIFY Shampoo and Conditioner. This volumising duo helps create the perfect foundation for fuller-looking hair, giving your layers the lift they need to stand out.
Stylist Credit: Instagram @ashonpoolehair
2. French Bob
Short hair is making a statement in 2027, and the French bob is one of the chicest styles to choose. Inspired by Parisian beauty, this haircut typically sits around the jawline, combining a softly defined shape with natural movement. One of the reasons we love the French bob is its versatility. Wear it sleek and polished for a classic finish, or embrace soft waves and tousled texture for that effortlessly undone appearance.
To give your French bob beautiful body and movement, we'd recommend introducing our UPLIFT Volumising Mist into your haircare routine. This can help create lift and fullness, particularly for finer hair that can benefit from a little extra body. When styling, our HERØ Ceramic Round Brush 25mm is ideal for working with shorter lengths. Use it whilst blow-drying to lift hair at the roots and gently curve the ends inwards, creating the signature rounded shape associated with a French bob.
3. Bronde
Can’t decide whether to go blonde or brunette? In 2027, you won’t have to. Bronde hair combines the best of both shades, blending brunette tones with beautiful blonde highlights for a multi-dimensional finish. One of the biggest benefits of bronde is how easily it can be personalised. Warmer caramel and honey tones create a golden finish, while cooler beige and ash shades give you a more understated look. Whether you prefer subtle highlights or a more noticeable contrast, your colourist can tailor the shade to complement your complexion and natural hair colour.
When it comes to maintaining your bronde hair, we’d recommend using our BLONDE Purple Brightening Shampoo to help neutralise any brassy tones. Our MIRACLE Rapid Blow-Dry Mist is another essential addition to your routine, also using purple pigments to keep brassiness at bay. Whether worn in loose waves to showcase the different tones or styled sleek and straight for a glossy finish, bronde is a beautiful way to refresh your hair colour in 2027.
Stylist Credit: Instagram @ashtonpoolehair
4. Glass Hair
If there’s one look that captures the luxurious side of 2027 hair trends, it’s glass hair. This ultra-sleek hairstyle focuses on creating beautifully smooth, reflective lengths with a high-shine finish that mimics the surface of glass. Think smooth strands, polished ends and a glossy appearance that reflects light from every angle.
To achieve the look, start by gently detangling your hair before blow-drying. We'd recommend using our HERØ Paddle Brush to help smooth the lengths as you dry, working in sections and directing the airflow down the hair shaft to minimise flyaways. For an extra-sleek finish, you can use a straightener once your hair is completely dry, remembering to apply heat protection beforehand. The finishing touch is where glass hair really comes to life. Apply our GLOW Super Shine Micro Mist evenly over your finished style to enhance shine and create a beautifully polished appearance.
5. Romantic Updos
Elegance is another theme to watch in 2027, with romantic updos offering a softer alternative to tightly styled buns and sleek ponytails. Inspired by classic hairstyles with a modern twist, romantic updos combine loosely gathered hair, delicate face-framing strands and beautifully soft texture. Think low chignons, messy buns and gently pinned sections that create an elegant look without appearing overly structured.
To recreate a simple romantic updo, start by adding soft waves or natural texture to your hair. Gather your lengths into a loose, low ponytail before twisting them into a bun at the nape of your neck. Secure with hairpins, allowing a few shorter sections to fall naturally around your face. Once you're happy with your look, we'd recommend finishing with our CONTROL Flexible Styling Hairspray. This helps keep your romantic updo in place while maintaining the soft, natural movement that makes the style so appealing.
Stylist Credit: Instagram @chloewhittle_salon_promotions
From the beautiful movement of butterfly haircuts and the effortless charm of French bobs to dimensional bronde shades, glossy glass hair and romantic updos, 2027 is shaping up to be a year of versatile, luxurious hairstyles. Whatever your chosen style, the right products and styling tools can make all the difference. Explore our Neäl & Wølf haircare and styling collection and discover everything you need to achieve beautiful, salon-inspired hair throughout 2027.
