BLONDE Purple Brightening Shampoo is the perfect solution for protecting and enhancing all lightened hair, from blonde and balayage to grey and cool-toned brunettes. This gentle yet effective formula features a blend of Hydrolysed Wheat Protein to strengthen and repair, alongside Glycerin and Panthenol to lock in moisture and enhance softness. Infused with violet pigments to neutralise brassy and yellow tones, it helps to preserve colour vibrancy and leave hair looking brighter, cooler and more radiant. Ideal for use between salon visits, this vegan-friendly shampoo delivers stronger, shinier and more refreshed results with every wash.
Directions: Wash hair in hot water to open the cuticles then apply a generous amount of BLONDE Purple Brightening Shampoo and massage from roots to tips. Allow to sit for one to two minutes. Rinse and repeat if necessary.
- Hydrolyzed Wheat Protein helps to improve elasticity, prevent breakage and repair damage.
- Glycerin and Panthenol help to retain and store moisture.
- Brightens & Tones
- Enhances Shine
- Locks In Moisture
- Smooths & Strengthens
- UV Protection
- Colour Safe
- Certified By The Vegan Society
- Leaping Bunny
- Signature Scent
- Gluten Free
- Sulphate & Paraben Free
Aqua (Water), Sodium C14-16 Olefin Sulfonate, Sodium Chloride, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Acrylates Copolymer, Parfum (Fragrance), Phenoxyethanol, Glycerin, Polyquaternium-10, Acid Violet 43, Citric Acid, Hydrolyzed Wheat Protein, Sodium Hydroxide, Polyquaternium-7, Panthenol, Ethylhexylglycerin, Hexyl Cinnamal, Sodium Benzoate, Tetrasodium EDTA, Hydrolyzed Wheat Starch, alpha-Isomethyl ionone, Potassium Sorbate
Can I use BLONDE if I’m not blonde?
Absolutely! BLONDE is designed for all lightened hair - including balayage, highlighted, grey, silver, and cool-toned brunettes. It helps neutralise brassiness and maintain a fresh, salon-quality finish between colour appointments.
How often should I use BLONDE Purple Shampoo?
We recommend using it once a week, depending on your hair’s needs. To avoid over-toning or dullness, alternate with your regular Neäl & Wølf shampoo.
Will it dry out my hair?
No - BLONDE is formulated with Hydrolysed Wheat Protein, Glycerin, and Panthenol to help retain moisture, improve softness, and support healthy-looking hair while toning.
How long should I leave it on for best results?
For a subtle refresh, lather and rinse as normal. For more intense toning, leave on for 1–2 minutes before rinsing thoroughly. Always follow with conditioner.
Is BLONDE suitable for daily use?
It can be used more frequently if needed, but we recommend alternating it with your go-to Neäl & Wølf shampoo to maintain balance and prevent over-toning
All of our delivery options are fully trackable and you will be sent a tracking number once your order has been dispatched. Orders taken before 1pm Monday - Friday will be dispatched on the same day. Orders placed after 1pm, or over a weekend or bank holiday, will be dispatched the next working day.
Standard UK Delivery - £3.95 or FREE on orders over £30
Orders will be sent via Parcelforce.
Order in the next hrs minsby 1PM Mondayby
to get it by using our Standard UK Delivery Service
- When you place an order, you will receive a confirmation email which will detail your chosen delivery method.
- An email will be sent when your order has been despatched and is on its way to you.
- Working days are Mon – Fri (excluding UK Bank Holidays)
Changed your mind? No problem. Our returns policy means you can return an item within 14 days of when you received it. If the item is unused and in its original packaging, we’ll offer an exchange or a full refund. This does not affect your statutory rights.
Click here for delivery and returns information.
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