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BLONDE Purple Shampoo & Conditioner

Embrace a brighter blonde with our iconic vegan-friendly Blonde purple shampoo and conditioner, designed to enhance and protect blonde or lightened hair. The unique pro-vitamin B5 and glycerine blend protects colour, lightens dull hair and neutralises brassy tones.| All Neal & Wolf products are Sulphate (or Sulfate) Free, Paraben Free, TEA Free, DEA Free and Cruelty Free. Prepare to dazzle. Looking for more information about purple shampoo? Read our frequently asked questions... Read More
Embrace a brighter blonde with our iconic vegan-friendly Blonde purple shampoo and conditioner, designed to enhance and protect blonde or lightened hair. The unique pro-vitamin B5 and glycerine blend protects colour, lightens dull hair and neutralises brassy tones.| All Neal & Wolf products are Sulphate (or Sulfate) Free, Paraben Free, TEA... Read More
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Blonde Brighten & Tone Purple Shampoo & Conditioner 950ml Duo

Supersize duo and Enhances blonde or lightened hair, neutralises brassy tones, and protects colour for brighter, healthier-looking results.

£44.00 £55.00

MIRACLE Rapid Blow-dry Mist 200ml

Multi-benefit spray speeds up blow-dry time by up to 50%, adds moisture, protects against heat, reduces frizz and static, and enhances shine.

£22.00

BLONDE Purple Brightening Shampoo 250ml

Enhances blonde or lightened hair, neutralises brassy tones, and protects colour for brighter, healthier-looking results.

£15.50

BLONDE Purple Brightening Conditioner 200ml

Enhances and protects blonde or lightened hair by neutralising brassy tones, providing long-lasting colour protection.

£15.50

BLONDE Purple Brightening Shampoo 950ml

Supersize and Enhances blonde or lightened hair, neutralises brassy tones, and protects colour for brighter, healthier-looking results.

£27.50

BLONDE Purple Brightening Conditioner 950ml

Supersize and Enhances and protects blonde or lightened hair by neutralising brassy tones, providing long-lasting colour protection.

£27.50

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Blonde Mini Essentials Collection

Travel-size mini collection and The perfect kit for brighter, blonde or lightened hair, on wash-day and everyday in-between.

£20.88 £26.10

BLONDE Purple Brightening Shampoo 50ml Mini

Travel size mini and Enhances blonde or lightened hair, neutralises brassy tones, and protects colour for brighter, healthier-looking results.

£6.25

BLONDE Purple Brightening Conditioner 50ml Mini

Travel-size mini and Enhances and protects blonde or lightened hair by neutralising brassy tones, providing long-lasting colour protection.

£6.25

Neal & Wolf FAQs

What does purple shampoo do?

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Purple shampoo works by neutralising unwanted yellow or brassy tones that can develop in blonde or lighter hair colours overtime. The reason for this lies in colour-theory science. Colours that are opposite each other on the colour wheel cancel each other out when combined. In the case of hair, yellow and purple are opposite each other on the colour wheel, therefore when purple pigments are applied to yellow/brassy tones, they help neutralize the unwanted colour, resulting in a cooler shade. Purple shampoo contains violet or purple pigments that are deposited onto the hair during the shampooing process. These pigments counteract the warm tones by toning them down. When you apply purple shampoo to your hair and leave it on for a few minutes, the purple pigments penetrate the hair shaft and adhere to the brassy or yellow areas, effectively cancelling out those colours. By removing these yellow-orange tones, blonde hair looks richer and lighter and creates a more consistent, quality hair colour.

How to use purple shampoo?

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Start by washing your hair in warm water to open the cuticles, apply the purple shampoo and massage from roots to tips. Leave the purple shampoo in your hair for one to two minutes before rinsing out. Follow-up with a purple conditioner to help seal the cuticle, keeping your hair feeling softer and healthier

How often should you use purple shampoo?

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Depending on your hair colour, it’s often best to start using purple shampoo once a week, as overuse can result in a darker or duller tones than intended.

Can you put purple shampoo on dry hair?

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Contrary to the online-sparked belief that toner shampoos work better on dry hair, which is believed due to dry hair being more porous, toner shampoos should only be used on wet hair. Applying purple shampoo to dry hair can result in uneven application and cause a patchy finish. Wet hair provides a consistent surface for absorption, which allows for more even coverage and a better finish.
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