Our Product Philosophy

Neal & Wolf - Our Philosophy

Our Philosophy

At Neal & Wolf we believe it’s just as important for you to know what’s not included in our products as what is. Here are some of the ‘everyday’ chemicals we’ve left out of our hair care and styling products. It isn’t official whether these substances are cause for concern or not, but we thought it best to leave them out ‘Just in case.’

DEA (Diethanolamide)

Is a foam stabiliser, this means it reduces bubble size and makes the foam stable, more creamy and aesthetically pleasing to consumers. This is used in many shampoos as a foaming agent, but is also a known skin irritant. It is only a potential risk however Neal & Wolf have decided to formulate away from it, just in case.

TEA (Triethanolamine)

This is an emulsifier ( to thicken the product) and adjust the PH levels, but is also a known skin irritant and has been linked to some cancers. It is only a potential risk however again, Neal & Wolf have decided to formulate away from it just in case.

SLS (Sodium Lauryl Sulfate)

A very powerful detergent that cuts grease and makes our soap and shampoo foamy giving soaps their soapiness. SLES, SLS and ALS are all very inexpensive and they are the reason that our soaps and shampoos have lather, which is caused by a foaming agent. The concern about sulphates is that they have been linked as a major skin irritant associated with potential hair loss as well as them being a potential carcinogen.


Are a class of chemicals widely used as preservatives by cosmetic and pharmaceutical industries. Parabens are effective preservatives in many types of formulas, but have been known to disrupt hormone levels and have been linked to breast cancer. Parabens can also cause skin irritation and contact dermatitis.


Another chemical that is used to kill bacteria on the hair. Triclosans manufacturing process can also create dioxin, a powerful hormone disrupter that can have long term health effects.

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